Wearables: Why People Use Them, Why They Stop

Wearables photo

Fitness technology is awesome regarding convenience, accountability, and the depth and variety of metrics being monitored. You can know your heart rate while running, while walking, while sitting still. A user can also see how restorative their sleep is. You can keep track of steps, miles, heartbeats, blood pressure, calories burned, and your body’s glucose levels.

The fitness technology market is constantly growing. Money invested in wearables is predicted to reach 125 million dollars this year.

Why Wear the Wearable?

There are different reasons why people wear fitness wearables. People have different and personal goals regarding their health and fitness, and different methods for reaching them.

Some of the reasons why people start using wearables include:


A personal wearable enhances and assists the wearer. Many types of technology aren’t personalized like wearables are. It’s easier to trust a device when it’s geared towards you, your body, your metrics, your fitness and health levels.

Empowerment & Enhancement

By enhancing skills such as logistical skills, memory, recognition, and communication, wearables empower the user. With their monitoring and analyzing capabilities wearables enhance the user’s performance.

Real-Time Feedback

By tracking and analyzing fitness data in real time, wearables not only provide accurate feedback, but they spur the user on to improving that feedback. Even something as small as flashing lights or a “CONGRATS!” message can provide the motivation needed to keep improving.

Taking Control of Your Fitness and Health

A wearable with today’s techology can help its user take their well-being into their own hands. If you don’t particularily like the numbers your wearable provides regarding your running or swimming or working out performance, it’s in your power to improve them.

Providing that Push

With a wearable, you can determine your fitness needs, set your goals, and then work to meet them. If you’re not getting the feedback you want, the wearable provides the motivation you may need to best yourself.

Learning and Implementing Healthier Behaviors

Calorie counting will help you with your dieting and weight goals. Step trackers will provide good feedback on your running or walking regimes. Heart rate monitors give crucial data on how your heart is doing – you can monitor your heart rate while active, while not active, and while sleeping. Knowing this data will help you plan out how to improve, or just maintain, your health and fitness behaviors.

Why People Stop Using Wearables

Just as there are many, different reasons why people begin using wearable fitness technology, there are varied reasons as to why they stop.


Sometimes fitness wearables can do the very opposite of what they’re being used for. With their data, numbers, analysis, recommendations, and reminders, wearables can actually discourage the user.

Forgetting To Wear It

Especially at the beginning, users can often forget to put the wearable on. If you’re not accustomed to taking the time to remember to put on the device it’s easy to forget.


If the wearable isn’t comfortable during activity, users aren’t going to be using it for long. Does it move around during exercise? Is it bulky or hard to put on? Is it heavy? All of these factors can cause a user to take the wearable off and keep it off. This is why so many  companies who make fitness wearables are trying to streamline their designs, make them smaller and lighter, easier to put on and take off.


Metrics such as calories, your heart rate, your O2 levels, your blood pressure, distance covered, etc., can be monitored and evaluated. You can keep track of this information. But only if you actually and consistently use the device as you’re supposed to. There are many reasons why people start using wearables. There are many reasons why they stop. It’s best to determine where you stand with regards to these pros and cons BEFORE making the investment in a fitness wearable.

Image Credit: Hootsuite

Post by Andrea Rogers